When I first began shopping for my second fishing kayak, an online search for dealers in Indiana led me to WCO. After a few phone discussions with Marc, I was convinced and drove to their store to pick up my kayak. I was greatly impressed with the store, their selection of kayaks and gear, but especially the customer service. It was like dealing with friends from the start rather than just another salesman. The guys at WCO have a passion for fly fishing as well and their knowledge on the subject is overwhelming. They recently added on to their store and tremendously increased their inventory of fishing kayaks. Their selection truly is impressive when compared to other dealers in our area (or any area for that matter). The only reason I gave them a 4 on shipping costs instead of a 5 is because shipping is getting expensive no matter where you go. It's really not the fault of WCO and they are no more expensive than any other dealer, in fact they might even be a little cheaper on shipping compared to most. If you're shopping for a kayak, accessories or anything fly fishing related, definitely give Marc, Chad or Mike a call.