River Less Paddled opened its doors in 2013. As a relatively new shop, it is still in the "getting off the ground" phase. Despite this, the shop carries great products which are pertinent and what people actually use. The shop owner has a sincere interest in listening to kayak anglers and providing products they want. Although he is a whitewater kayaker, he caters to the kayak fishing community. Another important aspect, is the owner's work in promoting the paddling community. River Less Paddled supports a local group which is forming a kayak fishing club. The shop provides "rigging" workshops, demo days, and many other events. It's these aspects which make the shop a great asset to the community and why it receives my support.