I've been going to Midwest Mountaineering most of my adult life for all my camping, backpacking, and paddling needs. So, when I really got into kayak fishing and wanted to upgrade my kayak, Midwest was the obvious choice. They have Jackson, Feel Free, Wilderness Systems, and several other major brands on site. They also have several 'test it before you buy it' events throughout the year; in addition, they host the Outdoor Adventure Expo, which has always been an amazing event. The staff are always incredibly helpful and the sale section at Thrifty Outfitters is always sure to deliver a great deal. The prices can sometimes be a little higher than large chain stores, but MM is locally owned and operated, so I can justify the few extra dollars.