Why is our SECRET-7 bait different? Long story short is, Team Catfish bought a recipe from a retired chemist in Illinois. Glen worked on his ingredients and manufacturing process for 17 years before he was truly happy. As soon as we got the first sample we knew this bait was special, super sticky and loaded with catfish attractants. Glen's family and friends had been whacking catfish with this stuff for a very long time, now it’s your turn! Glen and his family are proud that we are using his secret bait recipe to reach catfish anglers everywhere. We are proud to offer you his exact same recipe in our SECRET-7 jars and pails. SECRET-7 catches channel cats and blue cats alike. It has a silky smooth texture with sticky blend of fish attractants that drive catfish wild. SECRET-7 dip bait is great in ponds, lakes, rivers, or streams. For extra performance try our bait with the Team Catfish mini FURRY THaNG Bait Holders or the DEAD RED Dip Tubes. Next time you whack a catfish with the SECRET-7 bait think about all the hard work ole' Glen put into his product so we could all enjoy ourselves. Glen always says "Make sure you hold onto all your poles"!