Publishing Your Film
Expanding the audience of your films is a huge challenge for anglers who don't have a large video following yet. We live in the social media age, and that should be your focus. Leverage the huge following of companies in the industry, particularly those whose products are featured in your film. Share your video on your fishing rod company's Facebook and Twitter pages. A share or retweet from them can get your video in front of thousands of people who never would have found the video otherwise. Also, give your video a short but compelling title on YouTube to pique potential viewers' interest. But the thumbnail photo is the single most important element to boosting your view count. Once your channel is developed enough you can select custom thumbnails, and you want one that an average YouTube browser will stop to take a second look at.
Example this photo isn't an eye catcher.
This photo on the other hand would capture someone's attention.
Additionally, utilizing annotations on YouTube can be a huge boost to your video's reach. By linking to a video using the spotlight annotation in another video, the linked video will appear in more "Recommended Video" lists for people that are viewing other fishing videos. So if you have a new video or one you want to drive traffic to, go to some of your more popular videos and add a “Spotlight” annotation. Have those annotations all link to the one video you’re wanting to boost traffic to. This will cause Google to rank it higher in importance within YouTube’s algorithms. A quick Google search will provide many guides on how to leverage annotations in your videos.
Consistency in content is also extremely key to building up a following and an audience base, and this is one thing I am bad about. It can be difficult to devote enough time to your video work to put out videos on a regular basis, but publishing content biweekly or monthly on a set schedule will increase your number of subscribers and keep viewers coming back for more.
Video work is something that takes a lot of time to do, and even more time to get good at. If your heart isn’t in it, the results will reflect that. There’s absolutely nothing wrong with posting up short, simple videos from your fishing trips with a cool song in the background. But if you want to turn it into something that will have people truly compelled, show your personality and by the time the credits roll, your audience will be longing to see what you do next.
To get a feel for how I try to tell a story and show my personality in my films, take a look at Part 2 from my South Florida trip where I land the top species on my list: a sailfish.
Post your videos up on the YakFish TV Facebook page at www.facebook.com/YakFishTV or tweet us at @YakFishTV and we’ll offer some feedback and help promote them. Also look for our website coming very soon at www.yakfish.tv. In the meantime, check out some of my videos at www.youtube.com/YAKnAGGIE and you can probably pick up a few ideas for cool shots, editing techniques, or narrations that you can incorporate into your next film project.