"Bring the ThunderBeast in on a straight retrieve and the tail moves with a wide arc, producing lots of vibration," describes James Lindner, National Freshwater Fishing Hall of Famer. "Pause in on retrieve, and the lure sinks slowly, just asking to be attacked. Bring it back up with a jerking motion and it generates a smooth gliding action with some body roll."

King Kong now resides in the water in the form of the ThunderBeast. This lure is heavy-duty and tear resistant; made with through wire construction and an integrated hard core insert. It's fit to withstand strike after strike, leaving muskies wanting more.

This agile lure comes in two bombastic sizes: 9 inches weighing 4 ¾ ounces and 12 inches weighing 12 ounces. Not only does the ThunderBeast call the big boys in, but the dual Premium VMC® treble hooks sizes 4/0 and 7/0 will hook and hold the wildest of giants.

"The ThunderBeast is huge," exclaimed Lindner. "The construction is superior, and it needs to be, when everything that strikes it is bigger than an infant elephant."

The ThunderBeast's nine enticing color patterns, combined with its rage inducing retrieve, will have big fish steaming in for the kill. Don't sweat the small stuff - a new bully has moved to the block.