Kayak Fishing Ultimate Resource

Thursday, 06 October 2011 21:19

2010 Top Fishing Brands

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This is a marketing survey I recently stumbled upon in the magazine In Fisherman.  The results were gathered from over 30,000 anglers who completed an internet survey at Southwick Associate's  Anglersurvey.com.

2010 Top Brands Include

Rod:  Shakespeare (12% of all purchases)
Reel:  Shimano (19.4% of all purchases)
Rod and reel combo:  Shakespeare (23.6% of all purchases)
Fishing line producer:  Berkley (12.8% of all purchases)
Hardbait:  Rapala (25.7% of all purchases)
Softbait:  Strike King (16.7% of all purchases)
Hook:  Eagle Claw/Lazer Sharp (28% of all purchases)
Sinker:  generic (29.7%), Water Gremlin (12% of all purchases)
Top fly reels brand: Orvis (17.5% of all purchases)
Top fly combo brand: Pfleuger (6.5% of all purchases)
Top fly line brand: Rio (32.1% of all purchases)
Top fly leader brand: Rio (31.2% of all purchases)
Sonar:  Humminbird (34.7% of all purchases)
Tackle box:  Plano (45.5% of all purchases)
Landing net: Frabill (33.4% of all purchases)
Fishing knife:  Rapala (22.4% of all purchases)

Southwick Associates specializes in gathering consumer information such as buying trends for outdoors marketing, fish and wildlife agencies, and conservation organizations. They also measure media usage, usage of fisheries and land, and many other items of affecting the outdoors market. Their reports are available for purchase and you can find more information at Southwickassociates.com.

The surveys open at the first of each month.  Perhaps we all need to head on over to anglersurvey.com and take part in the polls that interest us so the kayak fishing nation's voices are included for 2011!

Read 7321 times Last modified on Monday, 26 January 2015 08:28
Pam Funk

About the Author: A self-described kayak and fly fishing addict, compe”tent” camper, and photographer in her dreams, she found her lifetime fishing hobby was transformed into a full-blown obsession when she bought her kayak and added a fly rod.

Pam is a member of the Yakangler.com Pro Staff team, TFO Flyrods, Hobie Polarized and Columbia Sportswear Pro team. She is a member of the Kentucky Kayak Fishing Association where "Yaks Give Back". Their objectives include environmental clean up projects, working with Special Olympics and wounded veterans, and promoting the growth of kayak fishing and safety in our state.

Pam is also the author of ShesAManiYak.com and can be found on Twitter @shesaManiYak.

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