Two years ago Facebook feeds populated differently. Everything you saw was chronological. If you posted several times a day on multiple pages your content was always at the top of your friends’ news feed. That translated into brand awareness, more clicks and for some people, eventual revenue.
Times have changed. So has Facebook. So has etiquette. Joining every group related to fishing and then shotgun blasting your link on every single one and even multiple times in a day is so 2012. You have to be smarter now. This can screw up your audience’s perception of your brand as well as dropping your Google page rank because you appear to the bots to be a spammer. That’s not a good look.
What you want to do is promote. I get it. It’s how you get your name out there. I’ve been jabbed with a “you’re such a self-promoter” or some other snide comment. I used to retort with, “who else is going to promote me but me?” Think about it though. If you are constantly stumping for yourself, it’s just you talking. If someone shares your link, that ups your social media cred. Word of mouth and/or social media referrals are gold.
So what’s the formula? Here it is in two steps. The depth of this goes WAY deeper but this should keep you out of the Spammer Hall of Fame.
The Rule of Three
If you post to your blog once a week do this:
Other than your own news feed, do not share your link to your blog article or video more than three times for each platform. Facebook shares, only three. Forums, only three. LinkedIn,Pinterest and Instagram three total (one each if you use all three). Three may seem excessive but it can reach a wider audience. Do not do all three at the same time. Space it out throughout the first part of the day. Do it on the same day it goes live so that any discussion that happens is about fresh content and has more available participants. If you promote across three days, the people from Day 1 are done talking about it before Day 3 people even see it. We work off of news cycles; treat your promotion as such.
If you promote because you write or make videos more than once a week (which I don’t recommend for multiple reasons), the Rule of Three is still in effect, not for each post or link but for the week.
Choose your groups wisely. If you are going to promote in Facebook groups choose ones with the largest number of members. Posting a link to your group in Great City, MD that has 20 members who are all your friends does nothing to help your brand grow. They most likely read your blog. Pick a group like Mega Yakkers 4000D that has 24,000 members. Bigger audience. Purposeful posting. Do it.
Don’t Suck, Stay Consistent and Be an Alligator
If you are telling the whole world to go look at your stuff, it’d better be good. Readers and viewers will not hesitate to “put you on blast” as the kids say. That’s why you need to be an alligator. Thick skin. Haters are good for business as long as they’re wrong. Learn from what people don’t like. Take the criticism more seriously than the praise. That new video that you posted that helped no one learn anything, was shaky, had no music and just had the back of your head catching a tiny fish? Nobody wants to see that. Writing a 200 word mini blog about a new hat you got at a raffle? Don’t waste my time.
You won’t have 3,000 viewers the first time you share a link. You may never have that. You might not have 30. If you want to make a blog grow, it takes time. People want to know you will be there in the future. Ever watch a TV show, really get into it and then it gets cancelled after the first season? Blogs are the same. Less than 3% of blogs started have more than 25 posts after year one. Consistency isn’t there. If you really want to build an audience you have to write even when you don’t want to. I know. I hit the wall a few times a year. I write ALL THE TIME! I have been writing about kayak fishing for the last 25 months. In that time I have written 437 articles. That’s a bunch. Set a schedule. Publish and promote one day a week. It’s your “time slot”. People will build it into their routines IF you give them consistent quality.
A final thought on being an alligator: Trolls will find you. The better you are, the more people will try to tear you down. Take the high road every time. Don’t get in the mud with them. You can respond but be careful, thoughtful and understand a troll loves a fight. Engaging them gives them what they want. Grow some thick skin. Use it as your armor and understand your reaction will win you viewers or lose them for you. It is NEVER a neutral thing.
Know someone who needs to read this? Share it with them below. All the popular kids are doing it!